30.000 new products are launched by the food industry every year, that is 600 products a week. The labels of these products promise security and health: It is teemed with seals of quality, purity guarantee and modern nutritional value algebra. But do the consumers get what they actually think they’re buying?
A film about the world of artificial aromatic substances and the strategies of the food industry.
Written and directed by Eberhard Rühle
Director of Photography: André Zschocke
Edited by Gabriele Eglau